• Gautam rawat
• Prof. (Dr.) Mohan Chandra Pande

Green product awareness among consumers is important in determining the path of buying behavior of Green products. The purpose of this study is to look into the consumers’ awareness regarding Green products and how that affects their purchase decisions. A structured questionnaire contains various items was used to collect data from 200 respondents using survey method. The sampling procedure is convenient and judgmental. Frequency analysis, percentage and cross tabulation are used to analyze the data. According to the findings, self-employed men under the age of 30 who earn less than 2.5 lakh per annum frequently buy green products because they are aware of Green products, and as their income rises, they buy it because these products are relevant to their shopping needs and provide good value for money, whereas homemakers over the age of 40 do not frequently buy green products because they believe these products are more expensive than conventional products. This research also identifies Green product awareness as a major component that influences consumers' Green purchasing decisions.

GREEN PRODUCTS, CONSUMER PERCEPTION, COMMUNICATION, ENVIRONMENTAL ISSUES.

"A STUDY OF CONSUMER AWARENESS TOWARDS GREEN PRODUCTS AND ITS IMPACT ON PURCHASING DECISION IN NAINITAL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.k755-k766, May-2022, Available :http://www.jetir.org/papers/JETIR2205B99.pdf

"A STUDY OF CONSUMER AWARENESS TOWARDS GREEN PRODUCTS AND ITS IMPACT ON PURCHASING DECISION IN NAINITAL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppk755-k766, May-2022, Available at : http://www.jetir.org/papers/JETIR2205B99.pdf