• Dr.Trupti Sandeep Thorat

Nowadays, a world without the internet is unimaginable. In the 21st century Online shopping has obtained very important position. In such a situation online shopping became the easiest and most suitable mode for their shopping. Due to Internet, consumer’s store has rapidly developed into a global perspective. An online shop arouses the physical similarity of buying products as well as services from internet shop and this process of shopping is called business-to-consumer online shopping. With the advent of smartphones, the internet and the growing importance of WhatsApp as an effective and cheap online means of daily communication, certain attributes of Users such as posts, activities, quotes, images and writings can be valuable to assess emotions and thoughts among others. This research aims to understand behaviour of customers i.e., WhatsApp users who shop their products through WhatsApp Status. WhatsApp Status is a part of social media channel which provides supporting engagement between sellers and buyers. WhatsApp is the most used chat application which allows attachment between sellers and customers. WhatsApp is an effective online means of daily communication which attributes of user’s posts, activities, quotes, images and writings can be valuable to assess emotions and thoughts among others and also for viewers. This study empirically investigates whether the android WhatsApp status updates could understand the consumer behaviour.

Online shopping, consumer behaviour

"Buying Behaviour of consumers in Online Shopping through WhatsApp Status ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.l73-l79, May-2022, Available :http://www.jetir.org/papers/JETIR2205C12.pdf

"Buying Behaviour of consumers in Online Shopping through WhatsApp Status ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppl73-l79, May-2022, Available at : http://www.jetir.org/papers/JETIR2205C12.pdf