UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 3 | March 2024

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 9 Issue 5
May-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR2205C57


Registration ID:
506130

Page Number

l398-l406

Share This Article


Jetir RMS

Title

THE ROLE OF ADVERTISING IN CONSUMER DECISION MAKING

Abstract

Each marketer relies heavily on advertisements to get his message through to customers. A sort of public relations aimed at persuading consumers to acquire and use a product, service, idea, etc. I'll demonstrate how a customer makes a purchase choice. In order to stay in business, a company has to make a profit from its goods that is at least sufficient to cover the company's expenses. By surveying 110 consumers on their attitudes and actions when making purchases, this article explores the connection between the independent variables of emotional response and these other dimensions of consumers' decision-making. The overarching goal of this study is to examine the disparity in the effects of advertising on male and female consumers by measuring the effect it has on their attitudes about making purchases.

Key Words

Advertising, Consumer behavior, Consumer buying behavior, consumer decision making,

Cite This Article

"THE ROLE OF ADVERTISING IN CONSUMER DECISION MAKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 5, page no.l398-l406, May 2022, Available :http://www.jetir.org/papers/JETIR2205C57.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"THE ROLE OF ADVERTISING IN CONSUMER DECISION MAKING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 5, page no. ppl398-l406, May 2022, Available at : http://www.jetir.org/papers/JETIR2205C57.pdf

Publication Details

Published Paper ID: JETIR2205C57
Registration ID: 506130
Published In: Volume 9 | Issue 5 | Year May-2022
DOI (Digital Object Identifier):
Page No: l398-l406
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

000199

Print This Page

Current Call For Paper

Jetir RMS