• Shatakshi Shirolkar
• Dr. Jyoti Peshave
• Dr. Amita Kolapkar

Today internet has become the integral part of day today life and the current era has truly become the communication era. Food blogging is a complex mixture of “foodie”, “blog writing” and “photography”. It is a type of blog that interlinks a gourmet interest in food, blog writing, and food photography. As long as it is blog about food it is considered as food blog. These bloggers are often termed as “foodies” and the blogs are written to influence followers and earn profits. Apart from the content of the blog, the blogger’s personality, persuading capacity, and engagement style are the main contributing factors on the amount of influence a blogger gains. The purpose of this study is to examine customer’s perceptions towards reviews and recommendations of food blogs while making the choice of restaurants they would like to visit. Also further the researcher wants to understand the relation between food bloggers review and recommendations and its impact on the customer’s choice of restaurants they would want to visit. It also ascertains various factors that motivates and influences customers to make the choice of restaurants. For this, with the help of quota sampling method 141 respondents were selected and data was collected though structured questionnaire.

Food Bloggers, engagement style, brand marque, social media

"A STUDY OF FOOD BLOGS- A NEWER TREND THAT CUSTOMERS FOLLOW WHILE CHOOSING RESTAURANTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.b156-b168, June-2022, Available :http://www.jetir.org/papers/JETIR2206121.pdf

"A STUDY OF FOOD BLOGS- A NEWER TREND THAT CUSTOMERS FOLLOW WHILE CHOOSING RESTAURANTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppb156-b168, June-2022, Available at : http://www.jetir.org/papers/JETIR2206121.pdf