• Dr. Jothi
• SINU M

Brand switching in the telecom domain is the process in which a customer switches from the usage of products/services of a service provider to those being offered by another service provider. Due to fierce market competition, it is highly possible that although customers are satisfied with an existing service/product from a particular service provider, they may switch over to other service providers providing a more customized product at a lower price with a better service. This study examines brand-switching attitude, information sources for brand switching, factors influencing brand switching and brand switching behavior. A survey was conducted among 5 age groups between males and females.

Switching behaviour, network coverage, value added services

" A STUDY ON CUSTOMER SWITCHING BEHAVIUOR IN TELECOMMUNICATION INDUSTRY WITH SPECIAL REFERENCE TO MALAPPURAM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.c627-c635, June-2022, Available :http://www.jetir.org/papers/JETIR2206278.pdf

" A STUDY ON CUSTOMER SWITCHING BEHAVIUOR IN TELECOMMUNICATION INDUSTRY WITH SPECIAL REFERENCE TO MALAPPURAM DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppc627-c635, June-2022, Available at : http://www.jetir.org/papers/JETIR2206278.pdf