• APARNA AGARWAL
• NAMRATA MAHESHWARI

Generation Z is the new generation which has entered the market and the needs and wants of this generation is quite different compared to the other generations. There are several factors that affect the buying decision of this generation as they are concerned about the environment and a generation who does not follow societal norms. They are the dope generation who break stereotypes and are bringing new value and trends in the market. For the proposed study primary data was referred to for which a survey was conducted from which around 166 respondents were collected. Further certain statistical tools and statistical package for the social sciences (SPSS) were used to get the results. This project provides the comprehensive analysis of generation z’s customer’s behaviour, based on the survey data collected. A new market is being created by this generation which is giving marketers a new dimension to explore in terms of marketing and consumer needs. If marketers are able to understand the new trends that attracts this generation it would be easy for them to grab their attention thereby convert this generation into loyal customers. Social media is the most impressive and undiscovered marketing platforms that the companies can use to tap this segment of the society.

Customer’s Behaviour, Generation Z, New Marketing Trends, Social Media Generation

"GENERATION Z – THE MARKETING NORMS BREAKER AND THE TRENDS SETTER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.d94-d102, June-2022, Available :http://www.jetir.org/papers/JETIR2206313.pdf

"GENERATION Z – THE MARKETING NORMS BREAKER AND THE TRENDS SETTER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppd94-d102, June-2022, Available at : http://www.jetir.org/papers/JETIR2206313.pdf