• DR. SUNITI SOOD

Pottery is art of making artifacts from clay hardened by fire. In the present-day India, the pottery industry is a major cottage industry in both small and big pottery concerns. Due to India predominantly being a rural country, pottery plays a crucial role, by providing employment to artisans and also to non-artisans during the lax seasons of agriculture and other tertiary sector employees. The aim of this study is to examine the challenges faced by and the scope of the pottery industry. These challenges come in the forms of shortages of raw materials, manpower, and the lack space to dry the formed pottery, firing pottery, and storing finished goods along with the different raw materials. A major challenge faced by the industry is the variable demand which is highly dependent on festive occasions. Even though there is an increase in sale of pottery products in the national and international markets, the industry is being affected by the changing lifestyle and the availability various alternative products.

Pottery, Challenges, Scopes, Ceramics

"Challenges And Scope of Indian Pottery Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.d239-d242, June-2022, Available :http://www.jetir.org/papers/JETIR2206330.pdf

"Challenges And Scope of Indian Pottery Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppd239-d242, June-2022, Available at : http://www.jetir.org/papers/JETIR2206330.pdf