• Muskan
• Dr. Minti Sinha

This study compares the growth and performance of firms in terms of sales and revenue. Two companies are taken for the study viz. Hindustan Unilever Limited and Dabur India Limited. Descriptive research design and secondary data is used for the detailed study. I have used ANOVA for data analysis in my study. During my study, I have found out that, there is a significant difference in advertising expenses and net sales of Hindustan Unilever Limited and Dabur India Limited. Apart from advertising, there are many other factors which affect the company’s performance and these factors should also be considered.

Advertising, Performance, Hindustan Unilever Ltd, Dabur India Ltd, Sales, Revenue/ Profit

"Impact of Advertising Management on Firm’s Performance: A Comparative Study between Hindustan Unilever Ltd. and Dabur India Ltd.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.d395-d405, June-2022, Available :http://www.jetir.org/papers/JETIR2206351.pdf

"Impact of Advertising Management on Firm’s Performance: A Comparative Study between Hindustan Unilever Ltd. and Dabur India Ltd.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppd395-d405, June-2022, Available at : http://www.jetir.org/papers/JETIR2206351.pdf