• JAGRUTI CHANIYARA
• S. J. PARMAR

Liquidity, especially gaining major concern in all over the world because of the current financial disorder and business environment in world economy. It has become a major source of concern for business managers because it is somehow directly related to profitability of business as well as owner’s equity. As liquidity is important to every business, researchers have tried to analyse liquidity of FMCG (Fast Moving Consumer Goods) sector. In this paper researchers cover a period of 13 years from 2007-08 to 2019-20. For the purpose of study secondary data have been utilised by researchers. For testing of hypotheses researchers have used ratio analysis as accounting tool and ANOVA has been applied as statistical tool.

liquidity and FMCG Sector

"AN EMPIRICAL STUDY ON LIQUIDITY ANALYSIS OF INDIAN FMCG COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.d633-d639, June-2022, Available :http://www.jetir.org/papers/JETIR2206380.pdf

"AN EMPIRICAL STUDY ON LIQUIDITY ANALYSIS OF INDIAN FMCG COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppd633-d639, June-2022, Available at : http://www.jetir.org/papers/JETIR2206380.pdf