• Dr. R. SENTHIL KUMAR
• V. DHANALAKSHMI
• Dr. D. PARASAKTHI

Customers are the prime focus of any organization. The most important asset that any firm, can have is customers. An organization greatly depends on how many customers it has (customer base) how they buy and how often they buy. Satisfied customers usually buy more and buy frequently. Loyal customers also act best promotional source to new customers. They tend to bring in more and more new customers through word of mouth communication. It improves the market position of the firm and also the profits. This paper deals with the buyers’ preference of Amway products in Coimbatore city. In this paper, respondents were selected by random sampling method and data was analyzed and interpreted with the help of statistical techniques. The study reveals that the different factors have significant influence on buying behavior. This study also contributes to the knowledge of how hair care companies will be able to understand buying habits of the consumers.

Consumer buying behavior, Hair care products and Coimbatore District

"CONSUMER BUYING BEHAVIOUR TOWARDS AMWAY HAIR CARE PRODUCTS AT COIMBATORE CITY-AN OUTLOOK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.e162-e169, June-2022, Available :http://www.jetir.org/papers/JETIR2206417.pdf

"CONSUMER BUYING BEHAVIOUR TOWARDS AMWAY HAIR CARE PRODUCTS AT COIMBATORE CITY-AN OUTLOOK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppe162-e169, June-2022, Available at : http://www.jetir.org/papers/JETIR2206417.pdf