• PRIYABRATA ROY
• DHANANJOY DATTA

The purpose of the study is to assess the impact of COVID-19 and to determine the elements that influence consumer buying behaviour towards online and offline shopping. A review of conceptual and empirical studies on consumer buying behaviour in relation to online and offline shopping was carried out. The literature review was conducted using a term-based search approach that was confined to a given timeframe and specific online databases. The variables that influence consumer buying behaviour toward online and offline shopping were grouped together based on commonalities and trends. The study reveals that several main elements relating to online and offline purchasing influenced consumer purchase behaviour during the COVID-19 crisis. By examining the elements, policymakers may devote resources to developing measures to improve the consumer experience. It would be fascinating to see if the above variables were to be investigated more in the future. Researchers, academics, and individuals working in the field of consumer behaviour will find this study beneficial in their understanding of the numerous aspects that impact consumer behaviour.

Consumer buying, Online shopping, Offline shopping, COVID 19, consumer behaviour

"Impact of Covid-19 on Consumer Buying Behavior Towards Online and Offline Shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.e678-e686, June-2022, Available :http://www.jetir.org/papers/JETIR2206481.pdf

"Impact of Covid-19 on Consumer Buying Behavior Towards Online and Offline Shopping", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppe678-e686, June-2022, Available at : http://www.jetir.org/papers/JETIR2206481.pdf