• Dr. S.Jagatheeswari
• K.Sowmya
• Dr.D. Parasakthi

This study said that in this modern business economy it is very important to analyses the marketing strategy used in the Rapido bike taxi. The study result shows the majority of the consumers are satisfied with the Rapido bike taxi but also there is a drawback such as hike in price and such other factor like design of the product. If necessary steps to re-solve problems of retaining customers of Rapido bike taxi will be high. It will develop the strategy of marketing, if the company can understand the preference and overall perception of the consumer. Hence, it will develop the marketing strategy and market share of Rapido bike taxi Company.

Customer Satisfaction, Marketing strategy, modern business economy, analyses

"A customer satisfaction toward rapido bike taxi service reference to Coimbatore city ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.e719-e725, June-2022, Available :http://www.jetir.org/papers/JETIR2206488.pdf

"A customer satisfaction toward rapido bike taxi service reference to Coimbatore city ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppe719-e725, June-2022, Available at : http://www.jetir.org/papers/JETIR2206488.pdf