• Ganesh S. Shinde
• Prerana Kulkarni.

The study will determine the market demand and market potentials for Sweetened Mango Pulp in Small Retail Packs. The results of a market survey conducted on behalf of Jain Irrigation System Ltd. (Food Park) we focus on current market players, current market conditions, consumer purchasing habits, and brand preference parameters in selected district locations such as Jalgaon, Dhule, and Nashik Research. The study is planned using primary data and other information, and questionnaires are created as a result. According to the findings of this study, commercial consumers consume mango pulp on a regular basis, whereas household consumers prefer it only occasionally. People are preferring natural mango pulp to pulp with added preservatives due to health concerns. Quality products at reasonable prices are expected by retailers. The retailers are expecting quality products at affordable prices which would fetch them higher margins. According the report's findings, there is a sizable market for Sweetened Alphanso Mango Pulp in Jalgaon, Dhule, and Nashik. If the company wants to gain a significant market share, it must create a tightly knit distribution network. A new brand should be promoted along with its distinguishing features in such a way that it establishes a distinct position in the minds of consumers. This study was conducted to examine the preferences of retailers, distributors, and consumers for specific brands of mango pulp.

Market Survey, Retail Management, Brand preferences, Mango Pulp, Retail Packets.

"“PRELAUNCH SURVEY OF MARKET FOR THE SWEETENED MANGO PULP IN SMALL RETAIL PACKS”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.f321-f329, June-2022, Available :http://www.jetir.org/papers/JETIR2206537.pdf

"“PRELAUNCH SURVEY OF MARKET FOR THE SWEETENED MANGO PULP IN SMALL RETAIL PACKS”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppf321-f329, June-2022, Available at : http://www.jetir.org/papers/JETIR2206537.pdf