• Jaya kumar S
• Dr.K.S.Arockiasamy

The economic performance of a country is measured in terms of its sectoral contribution. In recent times there has been a growing service sector worldwide and in the Indian context also this sector is gaining momentum in the various service industries that come under the ambit of service sector. In this regard, the contribution of financial sector is one among the highest. This indicates the growing demand for the services of banking and insurance sectors. This is due to the effect of the financial sector reforms which had resulted in the growing competition among the banks including public sector banks. In order to survive in the fierce competition faced by the domestic banks due to the entry of international players’ rapid innovation and introduction of new financial instruments, understanding enhancing customer’s needs and extensive use of information technology have become essential. However with the availability of similar technology among almost all the banks, it is felt that it is only through the provision of still better services to its customers, a bank can survive in the market. Customer service is a philosophy that affirms the professional commitment which believes in the ultimate satisfaction of customers’ wants. The above statement clearly indicates that customer service is beyond spot transactions. Customers are not homogeneous in their behavioral pattern, attitude, needs and expectations.

Banking, Financial services, Innovative, Perception

"CUSTOMERS’ STRATIFICATIONS TOWARDS INNOVATIVE FINANCIAL SERVICES IN RETAIL BANKING – A COMPARATIVE STUDY ON PUBLIC AND PRIVATE SECTOR BANKS IN PALAYAMKOTTAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.f491-f500, June-2022, Available :http://www.jetir.org/papers/JETIR2206563.pdf

"CUSTOMERS’ STRATIFICATIONS TOWARDS INNOVATIVE FINANCIAL SERVICES IN RETAIL BANKING – A COMPARATIVE STUDY ON PUBLIC AND PRIVATE SECTOR BANKS IN PALAYAMKOTTAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppf491-f500, June-2022, Available at : http://www.jetir.org/papers/JETIR2206563.pdf