• Dr.V..Sridevi
• Ranjani G

Health-conscious consumers are adopting healthy eating practices. As a result, products that contain functional nutrients and are beneficial for health have gained wide acceptance all over the world. Cold-pressed oils do not contain added chemicals and preservatives and also do not destroy linoleic acid tissue, and are more green and healthy. It provides health benefits to the consumers such as reduction in cholesterol levels, boosts brain health, and improves skin and hair, and others. The usage of cold-pressed oil has increased in recent days. A study was conducted in GSR VAAGAI MARA CHEKKU ALLAI, KOVAIPUDUR, Coimbatore, to investigate the consumer buying behavior and satisfaction level with cold-pressed oils. The study included a sample of 50 consumers of cold-pressed oil. Consumers were selected randomly from segmented areas. Percentages analysis methods were used for the analysis of the data collected. The study reported that respondents preferred cold-pressed oil for health aspects, price was the other main factor that influenced the purchase decision of the consumers.

Cold-Pressed Oil, buying behaviour, factors influencing and customer satisfaction

"ANALYSIS OF CONSUMER BUYING BEHAVIOUR AND SATISFACTION TOWARDS COLD-PRESSED OIL ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.f721-f725, June-2022, Available :http://www.jetir.org/papers/JETIR2206592.pdf

"ANALYSIS OF CONSUMER BUYING BEHAVIOUR AND SATISFACTION TOWARDS COLD-PRESSED OIL ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppf721-f725, June-2022, Available at : http://www.jetir.org/papers/JETIR2206592.pdf