UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 3 | March 2024

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 9 Issue 6
June-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR2206711


Registration ID:
404827

Page Number

h68-h78

Share This Article


Jetir RMS

Title

"CUSTOMER IS ALWAYS RIGHT!" THE BEST TRAINING MANTRA?

Abstract

You’ve heard the saying, “The customer Is Always Right.” Chances are, as a customer, we felt that this is a catchy phrase “to be treated by being put on a pedestal”. But it is believed that this phrase, popularized by Harry Gordon Selfridge in the early 1900s, could be wrong — and wrong for various of reasons based on ones reason to perception. The thought behind this phrase is to build a sense of quality for customer service that can help the future of the industry understand the essence of customer service. But should it be used as a training mantra? To push employees to make decisions that would only benefit customers in hopes of building loyalty and trust for the sake of the organization, irrespective of the limits that one has to push themselves to. How does one know when and where do we draw the line to the phrase of "Customer Is Always Right". However, it is seen that this customer-centric ideology is getting outdated and is now no longer relevant. In fact, it is safe to say that this ideology could be creating an obstacle on our path to a truly exceptional customer service. Hence it is safer said than done in these modern times we live in we need to have good reasons to ditch this century-old business saying and rebuild our customer service mantra over a new ideology. We begin our study to find out how many people will embrace this change in the ideology that may or may not change the face of service not only for the hospitality industry but also for other service sectors that take an inspiration from the way Hotel Employees serve their customers.

Key Words

Customer Is Always Right, Customer Is God, Service Sector, Business Mantra, and Training Mantra.

Cite This Article

""CUSTOMER IS ALWAYS RIGHT!" THE BEST TRAINING MANTRA?", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.h68-h78, June-2022, Available :http://www.jetir.org/papers/JETIR2206711.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

""CUSTOMER IS ALWAYS RIGHT!" THE BEST TRAINING MANTRA?", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. pph68-h78, June-2022, Available at : http://www.jetir.org/papers/JETIR2206711.pdf

Publication Details

Published Paper ID: JETIR2206711
Registration ID: 404827
Published In: Volume 9 | Issue 6 | Year June-2022
DOI (Digital Object Identifier):
Page No: h68-h78
Country: Pune, Maharashtra, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

000237

Print This Page

Current Call For Paper

Jetir RMS