• Mrs. S. SATHIYAVANI
• Mr. R. DHANUSH

Honda Motorcycle and Scooter India, Private Limited (HMSI) is the wholly owned Indian subsidiary of Honda Motor Company, Limited, Japan. Founded in 1999, it was the fourth Honda automotive venture in India, after Kinetic Honda Motor Ltd (1984-1998), Hero Honda (1984-2011) and Honda Spiel Cars India (1995-2012). Honda was established upon the fundamental belief in he value of each individual based on our philosophy, we respect independent spirit and freedom , equality and mutual trust of human being who work for or come in contact with the company . As such the management policies focus on developing and enhancing the essential character tics that every individual possess – capacity to think reason , and most importantly – the ability to dream being the largest producer of two wheeler and one of the most admired companies in world definitely thrills us but what our associates most of ‘joy of creating’ one of the mission At Honda , which promotes working or the happiness if you have a passion for two wheelers and posses a challenging spirit , your ability and more are more important to us rather than which university you passed from . India will be biggest global market for Honda two wheeler business by 2015 before eventually `for 30 percent of its overall market share . At present this is 13 percent but the company is going the 110 cc dream yuga motorcycle , unveils at the auto expo here on Thursday will roll out this year for market a segment in which Honda former partner ,the hero group rules with the splendor and passion brands . The company has assembly plants around the globe. These plants are located in China, the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, México, New Zealand, Malaysia, Indonesia, India, Philippines, Thailand, Vietnam, Turkey, Taiwan, Peru and Argentina. As of July 2010, 89% of Honda and Acura vehicles sold in the United States were built in North American plants, up from 82.2% a year earlier. This shields profits from the yen's advance to a 15-year high against the dollar. During the 1960s when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the United States. Working with the advertising agency Grey Advertising, Honda created an innovative marketing campaign, using the slogan "You meet the nicest people on a Honda." In contrast to the prevailing negative stereotypes of motorcyclists in America as tough, antisocial rebels, this campaign suggested that Honda motorcycles were made for the everyman.

A STUDY ON CUSTOMER SATISFACTION ON KAMALAM HONDA SCOOTERS

"A STUDY ON CUSTOMER SATISFACTION ON KAMALAM HONDA SCOOTERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.h292-h296, June-2022, Available :http://www.jetir.org/papers/JETIR2206734.pdf

"A STUDY ON CUSTOMER SATISFACTION ON KAMALAM HONDA SCOOTERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. pph292-h296, June-2022, Available at : http://www.jetir.org/papers/JETIR2206734.pdf