• Dr. S. KIRUTHIKA

The study looks at focused on benefactor buying behaviour method. The purpose of this examine is to recognize the process or pattern of a client for getting a product, which either be a excessive involvement product or low involvement product. The technique used in the take a look at is qualitative. The information series for this study is secondary statistics. The challenge of this research is not any empirical information used which aid the research. The end of this have a look at is purchaser buy the goods while the need arises, and the consumer uses all 5 stages of consumer shopping for decision making method during purchase of excessive involvement or pricey products whilst the chance of skipping one or more than one degrees are greater in low involvement or each day usage merchandise. Against this background, this study is focused on impact factors influencing the consumer purchase decision in Erode District.

Index Terms : Organic Food, Brand , Label, Consumer Awareness, Purchase Decision.

" A STUDY ON “IMPACT OF FOOD LABELING INFORMATION ON CONSUMER PURCHASE DECISION OF ORGANIC FOOD PRODUCTS” WITH SPECIAL REFERENCE TO ERODE DISTRICT OF TAMIL NADU. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.h574-h577, June-2022, Available :http://www.jetir.org/papers/JETIR2206762.pdf

" A STUDY ON “IMPACT OF FOOD LABELING INFORMATION ON CONSUMER PURCHASE DECISION OF ORGANIC FOOD PRODUCTS” WITH SPECIAL REFERENCE TO ERODE DISTRICT OF TAMIL NADU. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. pph574-h577, June-2022, Available at : http://www.jetir.org/papers/JETIR2206762.pdf