• Rakesh Kumar
• Prof. Kulwant Singh Pathania

There are 25 major sectors of Make in India in which 100% or partial FDI is allowed. Tourism and hospitality sector is one of the core sector in which 100% FDI is allowed. This sector is one of the biggest employment generating sector and magnet of FOREX in India and world as well. Tourism industry possesses a vast intrinsic potential to act as a catalyst for generating employment and promoting equitable and inclusive economic growth. It encourages socio-economic progress by opening up new avenues for economic progress and development by creating more businesses and employment. FDI in India has witnessed a positive trend since the launch of Make in India campaign in 2014. FDI inflow from April 2014 to March 2020 (USD 357.35BN) is 52.5% of the overall FDI received in the country since April 2000 (USD 680.91 BN). Tourism and Hospitality sector is the most important sector of Indian economy as it generates the maximum employments of the economy after agriculture. Every 100 jobs in tourism sector create 400 additional jobs. Thus allowing FDI in tourism and hospitality sector under Make in India campaign can further strengthen the sector, so that productivity, employability, and tapping the untapped areas up to full potentials. This paper is an attempt to study the perceptions of visitors towards awareness about Make in India scheme for Tourism and Hospitality sector. Further, advance suggestions to overcome the problems of neglected tourism potentials are the objectives of study. The finding of the study reveals that majority of the respondents are aware about Make in India scheme for tourism and hospitality sector, further advance suggestions for overcoming the problem of neglected tourism potentials and promotion of tourism in Himachal Pradesh conveys that improvement in existing infrastructure facilities, promotion by adventurous activities, cultural and spiritual activities, Eco-tourism and proper tourism policy may play an important role in promotion of tourism and improvement of neglected tourism potentials of Himachal Pradesh.

FY: Financial Year, FOREX: Foreign Exchange, FDI: Foreign Direct Investment, GDP: Gross Domestic Product, USD: US Dollar, MN: Million, BN: Billion, T&H: Tourism & Hospitality, SA: Strongly Agreed, SDA: Strongly Disagreed, DA: Disagreed.

"MAKE IN INDIA SCHEME FOR TOURISM AND HOSPITALITY SECTOR – A CASE STUDY OF HIMACHAL PRADESH.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.h708-h715, June-2022, Available :http://www.jetir.org/papers/JETIR2206780.pdf

"MAKE IN INDIA SCHEME FOR TOURISM AND HOSPITALITY SECTOR – A CASE STUDY OF HIMACHAL PRADESH.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. pph708-h715, June-2022, Available at : http://www.jetir.org/papers/JETIR2206780.pdf