• DR BADRE AFSHAN

Abstract: Based on secondary literature, this paper focuses on the reasons for declining sex ratio, debate on the relationship between technology and society and insecurities and vulnerabilities of job at call centres. In this paper, the news of raid on call centre in New Delhi which used to send couples desiring for male child to foreign countries where sex predetermination is not illegal, was used as an example to discuss on how increasing economic condition helps in reinforcing patriarchy by using technology and analyze the reasons that why specific technologies have the impacts they do in the area of human reproduction especially. This paper is an endeavor to do as such and distinguish manners by which the sex ratio irregularity influences significant social establishments and practices in the society.

Assisted reproductive technology (ART), gender imbalance, patriarchal social structure, insecurities, call centre

"A Sociological Analysis of Technology and Call Centre with Special Reference to Gender-imbalance in India ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.h716-h724, June-2022, Available :http://www.jetir.org/papers/JETIR2206781.pdf

"A Sociological Analysis of Technology and Call Centre with Special Reference to Gender-imbalance in India ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. pph716-h724, June-2022, Available at : http://www.jetir.org/papers/JETIR2206781.pdf