• SWETTA MOHANTY
• DR. JAYASHREE JETHY

The COVID-19 outbreak has wreaked havoc throughout the world, including the business world. To prevent the virus from spreading, the whole planet was put under lockdown. This led to switching from traditional mode of shopping into online mode of shopping in order to survive. In this article an attempt was made to study the consumer perception towards online shopping during covid-19 pandemic and how it affects consumer behavior. The data was collected using a structured questionnaire through convenience sampling method out of which 149 residents of Cuttack city responded regarding the consumer perception towards online shopping during covid-19 pandemic. Various statistical tools were utilized for data analysis. According to the findings of this study, there is a strong association between online purchases before and after the appearance of COVID-19, implying that there is a considerable rise in the number of persons purchasing online throughout COVID-19 as opposed to the pre-covid phase. The 3 most compelling grounds for online shopping during COVID-19 were that too many firms were only available online, that health hazards were decreased, and that time was saved. The most common items purchased online by respondents were food, medications, and literature (magazines, newspapers).

Consumer Behavior, Online Shopping, Preference, COVID-19 Pandemic

"A STUDY OF CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING DURING COVID-19 PANDEMIC", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.i386-i396, June-2022, Available :http://www.jetir.org/papers/JETIR2206848.pdf

"A STUDY OF CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING DURING COVID-19 PANDEMIC", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppi386-i396, June-2022, Available at : http://www.jetir.org/papers/JETIR2206848.pdf