• R. Swathika
• Dr.S. Kowsalya
• Dr. D. Parasakthi

COVID-19 certainly brings an economic slowdown estimation contraction of −3% in the world but there is huge opportunity in the organic industry is clocking in robust growth from 25 to 100% in 2020. In India, the online retailers are the witness of 100% growth in their sale. All over in India like in NCR Indiaorganic.com, pure & eco India, Rajasthan Natural and organic, Gujarat Saurian organic, North Indian retail chain modern bazaar, Belarus-based e-retail Healthy Buddha are experiencing the growth in their demand around 25 to 30% in 2019. People now understand the value of nutritive food, which can increase their immune system, can prevent from corona virus so there is huge opportunity in the Indian market to motivate the consumer to buy more and more organic food it is time to shift from conventional food to organic food. The paper will include the social and economic behavior of consumers in food sector during COVID-19, how consumer will behave after pandemic attack of corona in organic food sector and what is the future of organic food market in India after COVID-19.

Food items, COVID – 19 and Quality food

"A study on impact of consumer buying behaviour towards food items during pandemic ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.j161-j166, June-2022, Available :http://www.jetir.org/papers/JETIR2206921.pdf

"A study on impact of consumer buying behaviour towards food items during pandemic ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppj161-j166, June-2022, Available at : http://www.jetir.org/papers/JETIR2206921.pdf