• Dr. Jaiman Preet Kaur

The present education system is largely involved in preparing the younger generation in developing their cognitive domains. The prime emphasis is on science and technology. The unethical practices in advertising are rapidly increasing with a far-reaching impact. Today, what is being done is to educate the heads and hands and not the hearts. Lack of value education has been an important factor in the global scenario of growing violence and terrorism, pollution and ecological imbalances. It becomes vital to understand that the preconditioning levels of students need to be governed by value education in order to make them healthy, happy and responsible customers and citizens as well. Therefore, the present study illustrates the degradation of values in young college going students; and the misleading and untruthful content of advertisements, which should be eradicated from the promotional aspects of business.

Students, Value Education, Advertisements, Youngsters, Products.

"An Empirical Study of Evaluation of Students’ Perception of Advertising", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.j243-j250, June-2022, Available :http://www.jetir.org/papers/JETIR2206931.pdf

"An Empirical Study of Evaluation of Students’ Perception of Advertising", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppj243-j250, June-2022, Available at : http://www.jetir.org/papers/JETIR2206931.pdf