• Gupteswar Sunamudi
• Dr.T.Lokeswara Rao
• Dr. Jagadeesha M

Health Insurance is an emerging societal security instrument for those with long-standing health problems, due to chronic illnesses and unable to afford health care system. Health insurance policy covers medical expenses incurred during pre and post hospitalization stages among individuals, and group insurances. The present study explores the “Consumer perception on health insurance products with references to BRIISK ltd”. For this purpose a sample of 100 respondents were collected and statistical analysis such as percentage analysis for demographical information, the Insurer, approach, policy options, and satisfaction levels among the Health Insurance policy holders was carried out. Keywords: Health Insurance, Consumers Perception, policy.

Health Insurance, Consumers Perception, policy.

"A STUDY ON CONSUMER PERCEPTION ON HEALTH INSURANCE PRODUCTS IN RAYAGADA, RAYAGADA DIST, ODISHA STATE. (With references to Briisk India ltd.)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.j374-j382, June-2022, Available :http://www.jetir.org/papers/JETIR2206951.pdf

"A STUDY ON CONSUMER PERCEPTION ON HEALTH INSURANCE PRODUCTS IN RAYAGADA, RAYAGADA DIST, ODISHA STATE. (With references to Briisk India ltd.)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppj374-j382, June-2022, Available at : http://www.jetir.org/papers/JETIR2206951.pdf