• Sonam

The brainchild of Benjamin Graham plays a significant role and focuses on long-term investment in companies based on fundamental analysis of financial ratios and rejected short-term speculation. The teachings of Benjamin Graham were heavily influenced by famous investors like Warren Buffett.There are a lot of investment avenues in which an investor can make an investment by considering two aspects that are time and risk.In August 2020, amid the covid pandemic, Gold reached an all-time high price before cooling off. Again, it rose above 2,000 USD in March 2022 in response to the Ukraine war but still it did not surpass the 2020 peak. Return on Gold varies depending on the time period under consideration. While over the same period, Stock provided a return of 11.3%few of the positive and negative aspects of gold as an investment avenue.The Objective of the study is to understand the pros and cons of Gold as an investment avenue and to make comparative analysis of gold and stock returns.In a summarized form, it can be concluded that Gold may be included in the portfolio to diversify it and hedging against inflation. It is a safer investment option, especially during a bearish stock market.

Investment, Investment Avenues, Portfolio Management, Gold and Stock.

"Evaluation of Gold and Stock as an Investment Alternate", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.k329-k333, June-2022, Available :http://www.jetir.org/papers/JETIR2206A45.pdf

"Evaluation of Gold and Stock as an Investment Alternate", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppk329-k333, June-2022, Available at : http://www.jetir.org/papers/JETIR2206A45.pdf