• T. KAVITHA
• Dr. S. PRAGADEESWARAN

In this paper presents a dynamic model on the consumer buying behaviour on the real world marketing issue. It will further discuss the marketing and industrial experiences encountered daily in everyday business life, in addition is the challenges and issues in online consumer buying behaviour. Online shopping is the easy solution for busy life in today’s world. In the past decade, there had been a massive change in the way of customer’s shopping. Despite consumers’ continuation to buy from a physical store, the users or buyers feel very convenient to online shopping. Online shopping saves crucial time for modern people because they get so busy that they cannot or unwilling to spend much time shopping. It has created a revolutionary impact in everyday communications and transactions. It is considered the fastest growing mode used to shop. Internet shopping is also referred to as online shopping. Online shopping is a fast and efficient way for consumers to purchase products and services. The purpose of this research is to provide insight into issues related to online shopping. The World Wide Web has propelled in no small extent of changes in the attitude and behavior of people all over the world. Due to this blessing, online shopping has emerged which influenced the lives of ordinary citizens. The most of the consumers are concern about the security of the payment system, and their overall online shopping satisfaction is mixed.

Online Shopping, Consumer Buying Behaviour, Challenges and Issues.

"CHALLENGES AND ISSUES IN ONLINE CONSUMER BUYING BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 7, page no.c1-c8, July-2022, Available :http://www.jetir.org/papers/JETIR2207201.pdf

"CHALLENGES AND ISSUES IN ONLINE CONSUMER BUYING BEHAVIOUR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 7, page no. ppc1-c8, July-2022, Available at : http://www.jetir.org/papers/JETIR2207201.pdf