• Dr. Vijay Sharma
• Dr. Rakhi Pareek
• Dr. Ankur Goswami

—: Operation White Flood in 70s paved the way of a new revolution in milk industry of India making it the largest country in milk production. This first wave was a result of collaboration of all stakeholders i.e. Government, milk cooperatives and Agricultural scientists. It also gave farmers their first exposure of understanding core of milk production. But private players were conspicuous by their absence in this first wave. Due to the minimal involvement of private players in the industry, approximately 80% of the retail price of the liquid milk went back to the farmers leading to low operating margins (4-5%). But the second wave in this revolution is just around the corner as over the past decade, there is a perceptible change has come in consumer behavior with regard to dairy industry. This change is more visible in VADP (Value Added Dairy Products) industry where margins are in double digits. As per the industry estimates, the share of VADP in the milk and milk derivatives segment is growing currently at around 25% every year and is expected to grow at the same rate until 2019-20. Rajasthan occupies second space in milk production in India whereas Bikaner district is one of the highest milk producing districts in India. The state overall process only 10% of the total milk produced, which is quite surprising given the excellent track record as the state has registered 28% growth in milk production in the country, becoming the second highest after Andhra Pradesh from 2006 to 2010. The state and particularly Bikaner district can get a leverage in VADP industry provided it get support from all the stake holders. Main objective of the study is to evaluate the current status of Value Chain of Dairy Industry in Bikaner district of Rajasthan and explores the opportunities and challenges of this value chain. The study also aims at analyzing the strengths of each value chain actor and participators and suggesting a framework to leverage this strength in value chain.

Value chain, Dairy Industry, Milk Processing Industry, White revolution, Green Revolution

"Value Chain Analysis of Dairy Industry A study in Bikaner District of Rajasthan ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 7, page no.f67-f70, July-2022, Available :http://www.jetir.org/papers/JETIR2207510.pdf

"Value Chain Analysis of Dairy Industry A study in Bikaner District of Rajasthan ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 7, page no. ppf67-f70, July-2022, Available at : http://www.jetir.org/papers/JETIR2207510.pdf