• Mahima Rana
• Prof. (Dr.) Kulwant Singh Pathania

“Going Green” is becoming a world-wide revolution. Every country, society and industry is becoming conscious of its actions. Customers are mindful of the impact their choices make on sustainability. Banking industry in India is making efforts to become “Green”. Banks are working towards reducing their carbon foot-print by opting for sustainable options. They are reducing paper wastage, investing in eco-friendly energy generation projects, evaluating projects based on their environmental impact, promoting electronic banking, educating customers about the various benefits of Green Banking products and services etc. Banks are adopting different means to spread information about green services. But what needs to be seen is how aware are the customers with respect to these practices and their intended benefits. The present study evaluates the awareness and perception of customers regarding Green Banking practices. Awareness of customers regarding concept of Green banking and opening bank accounts online. Difference in perception with respect to gender has been analysed.

banks, customers, environment, green, sustainability

"Awareness and Perception of Indian Customers Regarding Green Banking: An Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 7, page no.g198-g205, July-2022, Available :http://www.jetir.org/papers/JETIR2207628.pdf

"Awareness and Perception of Indian Customers Regarding Green Banking: An Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 7, page no. ppg198-g205, July-2022, Available at : http://www.jetir.org/papers/JETIR2207628.pdf