• Dr. HARINI VARALA

Health insurance market is well established in most of the countries in the world but in India is remains an untapped market. The 3.2% of Indian fall under the poverty line due to high medical bills. This is indicating that the Indian population is still uncovered market of health insurance policies. This is because of not aware about the features and benefits of health insurance policies and they are also unaware of how it will support to medical treatment without cash. There are only very few are insured their lives under health insurance policy in India. The health insurance market has number opportunities to grow. In this perspective the researcher need to identify the various opportunities involved in health insurance sector. In this backdrop, there is need to study the opinions of non-insurer for not having the health insurance policy. For this structured questionnaire was designed and collected the opinion of non-insurers with regard to health insurance. The researcher identified the various opportunities like creating awareness, providing information to improve the knowledge of non-insures, availability of various services with the health insurance and building trust on health insurance which will improve the market. The researcher also analyzed the various constrains faced by the non-insures in the health insurance market. The main objective of this paper is to analyzing the insurance agent perspective in Mapping of Opportunities in health insurance marketing in India. The descriptive research method used to present this paper.

Health Insurance, Marketing, Insurance Agents

"Mapping of Opportunities in Health Insurance Marketing – An Insurance Agent Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 8, page no.a349-a357, August-2022, Available :http://www.jetir.org/papers/JETIR2208047.pdf

"Mapping of Opportunities in Health Insurance Marketing – An Insurance Agent Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 8, page no. ppa349-a357, August-2022, Available at : http://www.jetir.org/papers/JETIR2208047.pdf