• Ms. Devyani
• Prof. S.S. Chauhan

The Covid-19 pandemic situation has affected the whole world including India. Almost every aspect of human life was affected but the economic situation became worst due to almost shutting down the economic activities including production, distribution, and counter-sale of various commodities due to continued lockdown. As a consequence, most people lost their jobs, and self-employed businessmen had to close their enterprises including production units and sales outlets. At this juncture of time, the direct selling companies came in limelight and could provide employment and ultimately financial support and stability to the people without jobs. Since it has direct relation between the company and sales consultants, the job was mostly undertaken by the women, especially house women. Due to the extremely and highly increased need of direct selling companies’ products including those related to the control of pandemics like sanitizer, handwash, soaps, cleaners, wellness, and immunity products, etc. direct selling companies and consultants related therewith could get better opportunities and prospects. As most of the individuals engaged in direct selling business are women, covid-19 ultimately resulted in their empowerment, economically as well as socially. The main aim and objective of this research study are to analyze the Covid-19 Pandemic situation impact on Direct Selling Companies’ sales through its women professionals and their earnings, new recruitments of women consultants in various direct selling companies, and the demand for various products produced by such companies during the pandemic situation. The survey of this study was conducted on 100 respondents. The study is descriptive in nature. Primary data was collected from women professional respondents by administrating a structured questionnaire. The data collected has been analyzed with the help of a percentage analysis tool. The secondary data containing the information relating to the company's sales and other details were gathered from various articles, sales reports, journals, etc. The study has revealed that the impact of Covid-19 on Direct Selling Companies’ sales through women professionals has been positive and resulted in financial support to the family and ultimately the empowerment of women.

COVID – 19, Direct Selling Companies, Women Consultants, Women Empowerment, FMCG

"Impact of COVID-19 on Direct Selling Companies Sales through Women Professionals: A Comparative Study ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 8, page no.a382-a395, August-2022, Available :http://www.jetir.org/papers/JETIR2208051.pdf

"Impact of COVID-19 on Direct Selling Companies Sales through Women Professionals: A Comparative Study ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 8, page no. ppa382-a395, August-2022, Available at : http://www.jetir.org/papers/JETIR2208051.pdf