• Mr. Debasish Satyasarathi Das
• Mr. Shubham Dere
• Dr. Nilesh Anute

The review provides the comprehensive summary of study on sales promotion strategies adopted by agricultural companies in India. In this research mainly survey conducted on top 10 agricultural and allied sector companies of India as per 2020-21. The present study highlights the important factors and other several strategies followed by them. As the main customer is the farmer so, the main purpose of various companies is to reach towards the farmers. The main thing is to deliver the information about their products and service to the farmers. The study will help to know more about the agricultural companies and allied sectors, how they are dealing with the customers , how they are making things from lab to land at the same time distributions. How the companies are helping the most diversified at the same time dealing with the only sector where working hours is not counted as per the timing moreover the sweat of a farmer. This is an empirical study of agricultural bases company, their promotional strategies and the output of using those strategies and how much they connect to the customer.

Agriculture, Sales, Farmers, Agricultural Marketing, Promotion, Agricultural Companies.

"Sales Promotion Strategies Adopted by Agricultural Companies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 8, page no.a647-a656, August-2022, Available :http://www.jetir.org/papers/JETIR2208080.pdf

"Sales Promotion Strategies Adopted by Agricultural Companies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 8, page no. ppa647-a656, August-2022, Available at : http://www.jetir.org/papers/JETIR2208080.pdf