• Mr. Prithviraj Patil
• Mr. Viraj Chavan
• Dr.Nilesh Anute

Advertising has a powerful effect on our lives as it educates and raises awareness among consumers. But some ads are accused of misleading & unhealthy products find their media ban status. But the company's huge investment has led them to reintroduce a new system called "Surrogate Advertisements". The current study was designed to evaluate all ad estimates taken instead of this study using secondary data such as news articles, study papers and magazines. Research on Surrogate ads and the effectiveness of contagious advertising on consumer behaviour that understands how the brand promotes their banned products using surrogate advertising with various strategies used. Research into non-compliant advertising stood out and told how companies could use the new marketing strategy as an effective marketing strategy for their banned products

SurrogateAdvertising, Brand Image, Awareness, Tobacco & Alcoholic Beverages

"A Study on Surrogate Advertising Strategies Adopted by Selected Companies in India ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 8, page no.b177-b184, August-2022, Available :http://www.jetir.org/papers/JETIR2208126.pdf

"A Study on Surrogate Advertising Strategies Adopted by Selected Companies in India ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 8, page no. ppb177-b184, August-2022, Available at : http://www.jetir.org/papers/JETIR2208126.pdf