• Pooja Sagar Alone

Innovation is something that continuously leads to new knowledge and technologies. A vital step for an innovation is to actually launch it as a product. If the launch would be improved, the rate of success would increase. The purpose of this research paper is to study how new-to-the-world products could be launched. This paper also discusses real world responses regarding expectations from customers when a company launches a new product . The delimitations in this paper are that issues concerning the brand, promotion, logistics and additionally the process before the launch will not be considered. Methodology: The research is characterized by an inductive approach. The information in this paper was gathered by a questionnaire survey and secondary data. There are many elements to take into account when launching a new-to-the world product. These elements are adoption and diffusion process, segmentation, price, timing, power of buyers, relative advantage and compatibility. Also if first-mover-advantage could be realized should be taken into consideration. Suggestion for further research: Further research could involve going deeper into different companies and finding patterns between different industries. By more people shining light upon this subject, more views and aspects can arise, which could contribute to a broader understanding of the concept launch.

"Consumer behavior and strategy towards new product launch", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 8, page no.d715-d742, August-2022, Available :http://www.jetir.org/papers/JETIR2208378.pdf

"Consumer behavior and strategy towards new product launch", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 8, page no. ppd715-d742, August-2022, Available at : http://www.jetir.org/papers/JETIR2208378.pdf