• Dr. Sneha G. Burgul

Indian retail one of the fastest rising markets in the world due to economic growth. India’s clothing and textiles sector is one of the oldest industries of the country and dates back several centuries. Till this day, the textiles sector is one of the largest contributors to India’s exports. Retailing is the dynamic industry-continually changing due to shift in the requirements of the consumers and the growth of technology. Retail companies and formats that were unknown three decades ago are now main forces in the economy. Clothing stores can be found in abundance in Indian cities and towns, especially in shopping malls and markets. Cloth Retail formats and companies that were unknown three decades ago are now major forces in the economy. Therefore, the challenges for retail manager the world over are increasing -they must take decision raging from setting the new technological changes to setting up information technological changes to get positive impact in their business in this competitive world. This study highlights the impact of information technology on clothe retail stores in Ahmednagar city.

Retailing, Cloth retailer, Intense Competition, Organized Retailing, Lack of Market Knowledge.

"A STUDY OF PROBLEMS FACED BY CLOTH RETAILERS IN AHMEDNAGAR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 8, page no.e378-e383, August-2022, Available :http://www.jetir.org/papers/JETIR2208445.pdf

"A STUDY OF PROBLEMS FACED BY CLOTH RETAILERS IN AHMEDNAGAR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 8, page no. ppe378-e383, August-2022, Available at : http://www.jetir.org/papers/JETIR2208445.pdf