• DR.ANIMA MAZUMDER

Today, tourism is making tremendous headway in many countries of the world including India. Growth of tourism brings benefits of an economy in a number of ways such as generating of income, expansion of employment opportunities, and mobilization of foreign exchange, Social integration, Cultural transformation and development of commerce. Meghalaya is a little hilly state with a fascinating scenic beauty, Unique Culture, Customs and Conventions. Meghalaya is “The Abode of Clouds” and it is one of the most beautiful states in North East India, also called “Scotland of the East” offering a variety of sights, activities, food, festivals, flowers, etc. to the tourists. In Meghalaya, there are so many places of interest with scenic beauty which may attract to the tourists. The study is carried out in Mawkyrwat area in South West Khasi Hill district of Meghalaya. South West Khasi Hills District is having a great potential to start the tourism industry. Various tourists’ spots are located in Mawkyrwat and Ranikor areas. Potential of tourist industry in rural areas is the biggest challenges. For the enhancement of tourists industry, it requires overall plan to increase tourist destination and effectively using limited resources to the current environment. The paper is base on primary and secondary data collection method. Secondary data are collected from articles, books, journals, website, etc. And primary data are collected from different tourists spot.

Tourism, enhancement, potential, destination, Secondary data

"POTENTIAL OF TOURISM INDUSTRY IN RURAL AREAS AND ITS FUTURE GROWTH SPECIAL REFERENCE TO THE SOUTH WEST KHASI HILLS DISTRICT OF MEGHALAYA, INDIA. CASE STUDY: MAWKYRWAT AREAS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 8, page no.e754-e760, August-2022, Available :http://www.jetir.org/papers/JETIR2208492.pdf

"POTENTIAL OF TOURISM INDUSTRY IN RURAL AREAS AND ITS FUTURE GROWTH SPECIAL REFERENCE TO THE SOUTH WEST KHASI HILLS DISTRICT OF MEGHALAYA, INDIA. CASE STUDY: MAWKYRWAT AREAS.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 8, page no. ppe754-e760, August-2022, Available at : http://www.jetir.org/papers/JETIR2208492.pdf