• Charu Sharma

Today there are approximately 5.03 billion people around the world who are having access to the internet. Each user has his own requirements and variance in accessing the data on the internet. Hence, today with the increase in competition, the concept of Web Usage Mining has evolved which is being used by many different organizations to identify the access patterns of every user accessing their website so that in future they could satisfy the requirement of the increasing number of users access and cater to their needs in a more enhanced manner. This paper focuses on the concept of Web Usage Mining and its technique. Also, the paper laid emphasis on the need of using Web Usage Mining for Website Personalization depending on the user’s previous access.

Web Mining, Web Content Mining, Web Structure Mining, Web Usage Mining, Website Personalization, Data Pre-Processing, Pattern Analysis.

"The Study of Web Usage Mining For Website Personalization", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 8, page no.f63-f66, August-2022, Available :http://www.jetir.org/papers/JETIR2208508.pdf

"The Study of Web Usage Mining For Website Personalization", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 8, page no. ppf63-f66, August-2022, Available at : http://www.jetir.org/papers/JETIR2208508.pdf