• Dr.K. Rajesh

According to Nayar (2008) Cultural studies sees culture of masses that is popular culture and everyday life of the large section of the people. It is art, mass cinema, popular music, comic books, graffiti, radio, fashion and sports primarily consumed by large section, non-elite members of society. These forms of art were disregarded as ‘inferior’ for very long time. The word, ‘mass culture’ was used with its intention to belittle and the culture of elite members was considered as only ‘true culture’. Culture of rich minority people is presented as ‘true’ culture. Even though large section of society never reads classical authors, academic studies were focused on ‘classical authors’ or ‘works of art’. Only certain forms, genre and authors were respected as ‘culture’ especially the elite forms. In other words, the very word, ‘culture’ was associated with few upper-class elite members, a smaller section of society who legitimize some artefacts as ‘culture’1.

A CRITICAL NOTE ON LANGUAGE AND CULTURE PART 1

" A CRITICAL NOTE ON LANGUAGE AND CULTURE PART 1", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 8, page no.g20-g24, August-2022, Available :http://www.jetir.org/papers/JETIR2208603.pdf

" A CRITICAL NOTE ON LANGUAGE AND CULTURE PART 1", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 8, page no. ppg20-g24, August-2022, Available at : http://www.jetir.org/papers/JETIR2208603.pdf