• Sanjeev Kumar

This research explores the impact of digital payment adoption on small businesses in India, focusing on revenue growth, customer acquisition, and operational efficiency. Through a case study approach, data were collected from 50 small businesses in New Delhi via structured interviews, surveys, and transaction records. The study found a 46.7% increase in average annual revenue and a 62.1% rise in customer acquisition post-adoption of digital payments. Additionally, operational efficiency improved by 40.2%, as businesses were able to process transactions faster and more accurately. Qualitative insights revealed that customer demand was the primary motivation for adopting digital payments, but challenges such as technical issues, employee training, and security concerns were significant. Despite these challenges, digital payment systems provided long-term benefits in terms of better financial management and customer satisfaction. The findings suggest that digital payment adoption can significantly enhance small business performance and contribute to broader economic growth and financial inclusion in India. This study provides empirical evidence from a previously underexplored geographical context and highlights the need for policymakers and financial institutions to support the digital transformation of small businesses.

Digital payments, small businesses, customer acquisition, revenue growth, operational efficiency, India.

"Evaluating the Impact of Digital Payment Adoption on Small Businesses: A Case Study Approach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 8, page no.g254-g263, August-2022, Available :http://www.jetir.org/papers/JETIR2208632.pdf

"Evaluating the Impact of Digital Payment Adoption on Small Businesses: A Case Study Approach", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 8, page no. ppg254-g263, August-2022, Available at : http://www.jetir.org/papers/JETIR2208632.pdf