• Dr. Sudhadhara Samal
• Dr. Tanvi Bhalala

Abstract: In today’s era advertising is one of the most important parts of our daily life. It is one of the tools of communication mix which insist the customer to purchase goods and services. It also contributes to the growth of country’s economy by an arising demand for the goods and services. In today’s consumption world maximum consumers are getting information through online and realize their needs more quickly through internet. Digital Marketing is now a new concept arise in corporate world and business people use it as a weapon for creating their competitive advantage. It is so quick and easy way to know the information. Advertising through digital marketing affects consumer preferences and it’s built a positive attitude of consumers which influence in their buying behaviour. The study focuses on how much people of Surat city are aware about digital marketing, what is the purpose of watching advertising through digital marketing and which factors of digital marketing affects the attitudes of customers while purchasing good and services.

Digital advertising, Marketing communication, Online buying, National Economy

"A STUDY ON FACTORS AFFECTING YOUTH'S ATTITUDE TOWARDS DIGITAL ADVERTISING IN SURAT CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 9, page no.b763-b769, September-2022, Available :http://www.jetir.org/papers/JETIR2209194.pdf

"A STUDY ON FACTORS AFFECTING YOUTH'S ATTITUDE TOWARDS DIGITAL ADVERTISING IN SURAT CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 9, page no. ppb763-b769, September-2022, Available at : http://www.jetir.org/papers/JETIR2209194.pdf