• R. Selvakumar
• M. Mangaiyarkarasi
• R. Azhagesan
• R. Rengaraju

Amla (Embilica Officinalis) is a deciduous plant with high vitamin C belongs to the family of Euphorbiaceae and is native to India. In India, the cultivation of amla is mainly done in Uttar Pradesh, Madhya Pradesh, Tamil Nadu, Gujarat, Chhattisgarh, Andhra Pradesh, etc. Tamil Nadu had a major production with an area of about 8, 40,000 hectares during the year 2020. Tamil Nadu occupies the third position in terms of area and production with 8,40,000 hectare under cultivation producing of 171.47 thousand tones (National Horticultural Board 2020). The fruits are transferred to major markets such as Koyembedu market, Chennai, Ottanchathiram etc. The specific objective was to analyze the Marketing and Price Spread of Amla and to identify the problems encountered by different intermediaries in marketing of amla. Price spread by the producer and lowest price spread was in channel I. The problems encountered by Amla farmer in marketing of Amla are “High Commission Charges” ranks first followed by “High Transportation Cost” and “Price Fluctuations” among various constraints. Majority of the Farmers expressed high commission charges as the major problem in marketing. To overcome this problem there is need to strengthen the HOPCOMS which can reduce the marketing costs including the heavy commission as well as transport arrangements can be made by the HOPCOMS.

Amla, Marketing, Price Spread Analysis, Garrett’s Ranking Technique, Marketing Efficiency.

"Study of Marketing and Price Spread of Amla in Tiruppur District of Tamil Nadu.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 9, page no.b920-b927, September-2022, Available :http://www.jetir.org/papers/JETIR2209215.pdf

"Study of Marketing and Price Spread of Amla in Tiruppur District of Tamil Nadu.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 9, page no. ppb920-b927, September-2022, Available at : http://www.jetir.org/papers/JETIR2209215.pdf