• Dr Vandana Bagharia Sehgal

Balanced Scorecard is highly acclaimed tool used for Performance Management by large number of organizations worldwide. Bernard Marr (2014)1 and Dr Elijah Ezendu2 in their independent studies have reflected BSC in the top eight list of PMS tools used across the world. The Balanced Scorecard features a set of performance measures derived from the organizational strategy converging them into four perspectives- Customer perspective, Financial perspective, Internal business processes, and Learning and growth. Based on these perspectives the KPIs are defined for all departments which percolate further to form the KPIs of the individuals. SJVN Ltd., a Miniratna Central Public Sector Undertaking is leveraging this tool to clarify its goals and targets and roles of all its departments for realizing the its strategic targets. SJVN uses an online dashboard for defining the performance measures and recording the performance of various departments and Projects located across India and abroad which also apparently has improved Internal Communication in SJVN. In 2002, Paul R Niven3 stated in his book that Balanced Score Card can be used as a tool for three things: Measurement System, Strategic Management System and as a Communication tool. Though there have been many studies on the effective use of BSC as a PMS tool, there is not much research on the effective use of BSC as a communication tool. The present study is conducted to empirically explore the impact of BSC on the Internal Communication in SJVN Ltd.

Balanced Scorecard, Internal Communication, Performance Management, Strategy, KRAs, KPIs

"Impact of Balanced Scorecard on Internal Communication in SJVN Ltd.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 9, page no.c136-c142, September-2022, Available :http://www.jetir.org/papers/JETIR2209235.pdf

"Impact of Balanced Scorecard on Internal Communication in SJVN Ltd.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 9, page no. ppc136-c142, September-2022, Available at : http://www.jetir.org/papers/JETIR2209235.pdf