• Mohit Tyagi

The trend for fast food consumption is increasing day by day. Not only in any specific region, has it become a universal phenomenon. As a result fast food industry is growing everywhere. People have started to show an enticement towards fast food consumption. Sometimes it is just for a change, but for children it is becoming part of their life. This is part of this study to find the health facts about fast food. There are some reasons for increasing consumption of fast food. India traditionally has been a nation depending on traditional food. But in India Also fast food culture is spreading over rapidly. This study tries to find out fast food culture in India. It also explains those reasons and factors, which may be considered as driving force for fast food consumption in Europe. This study focuses to find out the driving forces for fast food consumption in India. It also tries to find out whether existing fast foods are suitable for Indian culture.

Key Words: Fast Food, Children, Quick Service, Nutrition, Value, Price

"Fast Food Culture: A comprehensive study about India ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 9, page no.c391-c401, September-2022, Available :http://www.jetir.org/papers/JETIR2209267.pdf

"Fast Food Culture: A comprehensive study about India ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 9, page no. ppc391-c401, September-2022, Available at : http://www.jetir.org/papers/JETIR2209267.pdf