• K Sambasiva
• Dr. P. Viswanath

Nowadays banks are going to provide smart services to satisfy the customers. Application of technology in banking services is evidence for positive as well as negative impact on customer satisfaction. Since the products sold by banks are virtually similar, banks are attempting to gain an advantage over competitors on other causes that may trigger a rise customer retention as well as loyalty. Service quality management is of interest to banks and researchers as this influence’s customer satisfaction, loyalty, and business efficiency. The researcher used the descriptive analysis in the study. Online questionnaire used to collect the data from a sample of 121 customers of SBI bank. Customers satisfaction measured through 5-point Likert scale based on four service quality dimensions like Reliability, responsiveness, Access and security. Further, tried to know the applications such as internet banking, mobile banking, SMS banking, ATM services, telephone Banking, RTGS etc have been using mostly. The result found that customers are Extremely satisfied with security and reliability Services and least satisfaction Access and Responsiveness or not providing customers satisfaction and also found that mostly used technological services are ATM services, internet banking services and least services SMS banking and ETF. this research confirmed that the technology impact on customer banking services.

A study on impact of technology on customer satisfaction towards banking services with reference to SBI

"A study on impact of technology on customer satisfaction towards banking services with reference to SBI ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 9, page no.c577-c586, September-2022, Available :http://www.jetir.org/papers/JETIR2209288.pdf

"A study on impact of technology on customer satisfaction towards banking services with reference to SBI ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 9, page no. ppc577-c586, September-2022, Available at : http://www.jetir.org/papers/JETIR2209288.pdf