• Dr. Meenakshi Kumari
• SHIPRA

Savings and investments by individuals are as vital to personal financial well-being and security as it is to a healthy economy. The saving and investment differs from person to person and place to place as the savers have varying degrees of fortitude in embracing safety, liquidity and profitability. This paper examines the awareness level and investment behavior of salaried individuals towards financial products. Results of the study suggest that respondents are quite aware about traditional and safe financial products whereas awareness level of new age financial products among the population is low. Also majority of the respondents park their money in traditional and safe investment avenues.This project is an attempt to undertake the analysis of investment pattern of individualism of urban area and to identify the factors influencing common investor’s attitude and behavior

Investment, Mutual funds, investment avenues, investment pattern.

"Investment Pattern Of Salaried Unmarried Young Individuals", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 9, page no.d195-d211, September-2022, Available :http://www.jetir.org/papers/JETIR2209326.pdf

"Investment Pattern Of Salaried Unmarried Young Individuals", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 9, page no. ppd195-d211, September-2022, Available at : http://www.jetir.org/papers/JETIR2209326.pdf