• PRATIBHA B. LAKHANI

Online shopping has become a popular shopping method ever since the internet has declared a takeover. The increase in technology provides good opportunities to the seller to reach the customer in much faster, easier and in economic way. Online shopping is emerging very fast in recent years. Many studies have focused that the high touch products that the consumer feels when they need to touch, smell or try the product. It requires the offline shopping at the purchasing stage because it cannot be done in the online shopping. This paper focused to analyse the significant difference between the online and offline consumer groups (With a special reference to Amravati city in Maharashtra) in terms of demographic, technology use, availability and attitude of the consumer. The objective of this study is to provide an impression of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate customers to decide whether to do online shopping or go for the offline shopping.

products, technology, consumer, online shopping, offline shopping, internet, purchasing behaviour.

"A COMPARATIVE STUDY OF ONLINE SHOPPING AND OFFLINE SHOPPING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 9, page no.e594-e602, September-2022, Available :http://www.jetir.org/papers/JETIR2209468.pdf

"A COMPARATIVE STUDY OF ONLINE SHOPPING AND OFFLINE SHOPPING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 9, page no. ppe594-e602, September-2022, Available at : http://www.jetir.org/papers/JETIR2209468.pdf