• RAGHAVENDRA B S

This research paper is intended to examine the socio demographic factors such as gender, age, house hold income, marital status and education influence on the purchase intention of online purchasers at Bengaluru city, India. The investigation used a survey by questionnaire approach to collect the responses from a sample of 385 online purchasers in the capital city Bengaluru of Karnataka state, India. Using convenience sampling the responses were collected from the near and dears. Anova and 't' tests were used for the purpose of testing the hypothesis. The findings show that consumers' online purchasing intentions vary significantly across groups of different gender, age, education and household income.

Purchase intention, Age, Gender, Marital Status, Education and household Income.

" INFLUENCE OF SOCIO DEMOGRAPHICS IN ONLINE PURCHASES AT BENGALURU CITY IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 9, page no.f562-f571, September 2022, Available :http://www.jetir.org/papers/JETIR2209597.pdf

" INFLUENCE OF SOCIO DEMOGRAPHICS IN ONLINE PURCHASES AT BENGALURU CITY IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 9, page no. ppf562-f571, September 2022, Available at : http://www.jetir.org/papers/JETIR2209597.pdf