• R.Saranya
• Dr.G.Murali Manokari

2020 will be reminded in history, as COVID-19 has influenced our lives in every field. On the first day of the lockdown, almost all the services and factories were suspended and the Offline shopping becomes difficult as well as risky and that attracted the shoppers to take the advantages of internet technology by shopping online. Hence, there exists a need to understand the influence on online shopping of the shoppers. After the post pandemic, the Shopping behaviour has changed. As a result of the influence of technology most of the shoppers prefer online shopping rather than traditional physical store shopping. This trend took center stage with many retail giants integrating the two approaches to achieve maximum benefit. Coimbatore is a populated district with various retail outlets and shopping options. Online market is a trend today than off line. Still some people were not attracted to online shopping as they lack trust. This makes the researcher to find out the shopping trends. The main objectives of the study include the shoppers preference towards offline and online shopping, the satisfaction level of the shoppers on their shopping. The main factors influencing the shoppers to switch shopping. Data collected from the shoppers during June 2022- August 2022. For this study Descriptive research design is followed. Through purposive sampling the sample size collected is 150. The study is based on shoppers whom shop solely on online and offline. Basically, the study is based on primary data. This research aims to understand the comparison between online shopping & the physical store shopping and the shoppers mentality towards these modes of shopping.

Online Shopping, Shoppers Interest, Offline shopping, Shoppers preference.

"SHOPPERS CHOICE TOWARDS ONLINE SHOPPING VS OFFLINE SHOPPING IN COIMBATORE - SCENARIO OF POST COVID", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 10, page no.b379-b386, October-2022, Available :http://www.jetir.org/papers/JETIR2210158.pdf

"SHOPPERS CHOICE TOWARDS ONLINE SHOPPING VS OFFLINE SHOPPING IN COIMBATORE - SCENARIO OF POST COVID", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 10, page no. ppb379-b386, October-2022, Available at : http://www.jetir.org/papers/JETIR2210158.pdf