• Binayee Mishra

Sustainable Marketing is about understanding and managing marketing primitive role in the future of business and society. It helps in creating, upgrading, communicating and delivering value to the consumers, intermediaries and stakeholders. Viewed from different perspectives, e-scooters can be considered an effective solution to a large number of problems faced by almost all countries like India. The purpose of this paper is to emphasize the multi-dimensionality provided by the use of e-scooters, which is why these devices have become widely adopted around Indian context. Basically, the study is based on secondary sources of data i.e websites, e-magazines etc. it reveals that acceptance of e-scooters as a new mode of transportation, that is introduced into an existing multitude of alternate transportation modes. It also suggests that e-scooters have an issue with inclusivity – and if a transport mode is not inclusive, it cannot be truly sustainable.

e-scooter, sustainable marketing, effective solution, consumers

"E-SCOOTER IN INDIA : A SUSTAINABLE FORM OF TRANSPORT-AN OVERVIEW ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 10, page no.c120-c126, October-2022, Available :http://www.jetir.org/papers/JETIR2210213.pdf

"E-SCOOTER IN INDIA : A SUSTAINABLE FORM OF TRANSPORT-AN OVERVIEW ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 10, page no. ppc120-c126, October-2022, Available at : http://www.jetir.org/papers/JETIR2210213.pdf