• J.J.SHALINI
• Dr. K. PUSHPALATHA

The internet revolution in the digital media for advertisement has led the consumers to search the product information and brand availability round the clock and anywhere of accessibility. In recent days every one is having their own tablet, MacBook and mobile phone devices with internet connectivity. The online advertisement by making use of the internet facility through these electronic devices delivers the product promotional messages at large. But at the same time, it is of crucial importance to measure the sensibility of advertisements which are placed online platform in terms of its capacity to attract the attention of the internet uses, enjoyable and entertaining the interest of the internet users to view online advertisements. Similarly, the online advertisements should be believable and not irritating and boring the internet users. Thus, this paper explores the perception of the internet users towards sensibility attributes of online advertisements.

Advertisements, internet, online, sensibility.

"SENSIBILITY OF ONLINE ADVERTISEMENTS – AN ANALYSIS ON INTERNET USERS’ PERCEPTION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 10, page no.c454-c460, October-2022, Available :http://www.jetir.org/papers/JETIR2210258.pdf

"SENSIBILITY OF ONLINE ADVERTISEMENTS – AN ANALYSIS ON INTERNET USERS’ PERCEPTION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 10, page no. ppc454-c460, October-2022, Available at : http://www.jetir.org/papers/JETIR2210258.pdf