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October-2022
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR2210260
Registration ID:
503592
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Title
A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS MARKETING MIX ELEMENTS OF HERBAL BEAUTY PRODUCTS IN COIMBATORE CITY.
Authors
Abstract
In today’s marketing world, business people are using the marketing element to drive their business to achieve a successful product promotion. Meanwhile, people are more conscious about the products what they are purchasing to protect their skin and their outlook. After the COVID situation, people continue to follow the healthy skin and body care products to take a good care. The main objective of the study is to know the consumer preference and satisfaction towards marketing mix elements of herbal beauty products with special reference to Coimbatore city. The study was based on both primary and secondary data. Primary data has been collected through questionnaire and a secondary data are collected from various websites, e-Journal and reviews.
Key Words
Herbal Beauty products, consumer preference, marketing mix, skin care
Cite This Article
"A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS MARKETING MIX ELEMENTS OF HERBAL BEAUTY PRODUCTS IN COIMBATORE CITY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 10, page no.c474-c477, October-2022, Available :http://www.jetir.org/papers/JETIR2210260.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS MARKETING MIX ELEMENTS OF HERBAL BEAUTY PRODUCTS IN COIMBATORE CITY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 10, page no. ppc474-c477, October-2022, Available at : http://www.jetir.org/papers/JETIR2210260.pdf
Publication Details
Published Paper ID: JETIR2210260
Registration ID: 503592
Published In: Volume 9 | Issue 10 | Year October-2022
Page No: c474-c477
Country: Coimbatore, Tamil Nadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2210260
Published Paper PDF: https://www.jetir.org/papers/JETIR2210260
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